If you have noticed over the past few years, big fashion brands have partnered with nike and other non high fashion brands. The reason for this is their brand was losing space. Actually, both brands were losing space in the market and thus a collaboration was honored, celebrated(Marketed) and the people developed a positive feeling about it when paired with Actors and models as the face. 

We take this same concept and express it much better than the big brands do on a smaller scale that works better than what they could because they don’t have the time to break it down and develop long lasting partnerships because they can only think in short seasons.